The Butcher, Amsterdam
Art Director, Branding, Print.
2012 @ Koniak Design
The Butcher is an Amsterdam industrial hamburger joint with an exclusive speakeasy at the back. We created a clean brand with a rich play of illustration and typography.
The Butcher is now open in Amsterdan, Berlin and Ibiza.
Sparse use of colors keep the focus on illustrations. A signature etching style maintains the “feel” of the old-timey butcher while the texture brings it back to modernity.
The brand extends to the entire restaurant through cutom tiling.